I had an idea (I bet you smelled wood burning!) that maybe a tip of the day would be more interesting than my babbling. So without further ado...
Many people have their own websites these days. Some mall sellers will set up their Babylon Mall shop to look as close to their website as possible, and then add a link on their website to their store.
The mall offers a "theme" manager with the ability to define all your colours and fonts. It also lets you choose a format for your store and a layout for items. The format and the theme work together, so there is lots of flexibility when it comes to the look and feel of your store.
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